SIG – Complaints Management

Tue 29 Oct 2024
12:00 - 13:30
Online

What if you could unlock the next level of complaints management with the power of data and AI? Explore how groundbreaking innovations are setting new standards in the industry at our Complaints Management Special Interest Group.

During this session, our roundtable discussion will provide a deep dive into the transformative power of MI and AI. Discover how cutting-edge tools are being utilised to enhance complaints performance, the insights they reveal, and the innovative ways AI is driving continuous improvement.

We will also be joined by Allan McKenna from BT who will be sharing his remarkable journey of transforming social media complaints management and streamlining processes, shedding light on the strategies that are making a real difference to customers.

Join us to gain exclusive insights and be part of the transformation.

How much is it?

Free for CCMA members

Why should you go?

Who is it for?

Heads of, Senior Leaders, Complaints Resolution Managers, Business Improvement Managers, Customer Experience Managers, Customer Insight Managers.

Agenda

12:00

Introductions, Welcome and CCMA Update.

Members will be invited to introduce themselves and the organisation which they work for.

Laura Farrell, Engagement Manager, CCMA
12:20

Roundtable Discussion: Unlocking the Power of MI & AI for Complaints Performance Improvement

Explore insights on how to leverage management information (MI) and artificial intelligence (AI) to drive complaints performance and continuous improvement.

During our breakout roundtable discussion we will talk about:

  • What MI are you using to highlight complaints performance?
  • How do you use it?
  • What does your MI tell you?
  • Are you using AI to drive improvements and if so how?
All
12:50

Revolutionising Social Media Complaints & Process Excellence

Allan has established BT’s social media complaints team, managing platforms like Facebook, X, Trustpilot, LinkedIn, bt.com community pages, and BT Business apps. He has streamlined processes and is driving continuous improvement. Find out what he has achieved, and how, to help your approach to social media complaints.

Allan McKenna, Service Excellence Specialist, BT
13:20

AOB & Close

Laura Farrell, Engagement Manager, CCMA

Speakers

Register for this event here

Join us and your industry peers at this exclusive CCMA event
Secure your place today.
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

Contact Us

  • 0333 939 9964
  • info@ccma.org.uk
  • CCMA Ventures Limited
    2nd Floor, Regis House
    45 King William Street
    London EC4R 9AN
  • CCMA LinkedIn
© 2026 Contact Centre Management Association. All rights reserved.
Reg No: 5799326