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From Insight to Impact: CX Done Right

Thu 18 Jun 2026
09:30 - 13:30
TUI, Swansea

Customer expectations continue to rise, and organisations are under pressure to respond faster, smarter, and with greater confidence. This CONNECT event focuses on turning data and insight into action and helping teams move from analysis to impact in minutes, not weeks.

This is about going beyond dashboards and reports to make insights usable and valuable across the customer journey.

Here’s what to expect at this in-person CONNECT event:

  • Our keynote speaker will share how investing in people and experience drives healthier, long-term growth.
  • Hear how TUI transformed weeks of analysis into minutes, cutting payment contacts by 40%, uncovering hidden issues, and saving over 100,000 agent hours annually.
  • Hear from our panel of senior leaders on what it really takes to turn insight into action, breaking down silos, accelerating decision-making, and making insight stick across the organisation.
  • Explore how faster, more connected insight can help teams prioritise the right problems, respond with confidence, and deliver measurable business outcomes.

Connect with peers, share practical perspectives, and leave with ideas you can take back and apply immediately.

How much is it?

Included as part of your membership benefits.

Why should you go?

Network with peers and learn from others.

Who is it for?

This event is for contact centre leaders and managers who run departments or larger units. For a limited time only, we’re welcoming a small number of non-members to come and experience the CCMA community.

Agenda

09:30
Registration and Networking
10:00
Welcome

Hear the latest news and updates on the CCMA and what to expect from the day.

Kate Knowles, Director of Services, CCMA
10:15
Open Mic: How are you using data and insights to drive your CX strategy

Great customer experiences don’t happen by accident. In this session Kate will be asking you the questions to find out what data you’re accessing, what’s stuck in reporting and how you’re using that insight today to make change within your operation or in the wider business.

We’ll also see capture the common blockers (ownership, time, confidence, cross‑team dependencies) and the quick wins that help you turn ‘knowing’ into ‘doing’ faster.

Kate Knowles, Director of Services, CCMA
11:00
Making the Right Trade‑Offs: Protecting CX When Operational Pressure Is High

When demand rises, budgets tighten or performance is under scrutiny, you’re often forced to make fast trade‑offs between efficiency, quality, people capacity and customer experience. Many of these decisions look right in the moment, but their impact on customers, colleagues and cost only shows later.

In this session, Patricia will focus on how you can use insight day to day to make better calls under pressure. We’ll explore how to spot early warning signals in customer and colleague data, where teams unintentionally erode experience while trying to fix performance, and how practical investment in people, process and service design can stabilise outcomes faster than blunt cost control.

You’ll leave with clear guidance on what to pay attention to, what to challenge, and how to balance short‑term delivery with sustainable results, without needing a major transformation programme.

Patricia Sanchez Diaz, Senior Director of Digital Transformation, PA Consulting
11:30
Break
11:50
Real-Time CX Insight at Scale: TUI’s Story

TUI will share how they moved from insight as ‘analysis’ to insight as a day‑to‑day operational tool, turning customer conversations into actionable signals at scale. You’ll hear how they reduced payment‑related contacts by 40%, uncovered issues that weren’t visible through traditional reporting, and saved over 100,000 frontline colleague hours a year by using insight to target the right problems and remove avoidable demand.

This isn’t about dashboards, it’s about decision speed and what happens next once insight appears. Jack will focus on how they spotted the patterns worth acting on, how they prioritised what to fix first, and how to translate insight into changes that stick across process, journey and frontline behaviour.

Jack Orbell, Senior CX Manager, TUI
12:20
From Insight to Action: What Will You Do Differently on Monday?

After hearing the thinking and the examples, it’s time to turn the insight into small, achievable actions that you can realistically implement in your own environment.

We’ll take a common operational challenge, such as repeat contacts, avoidable demand, quality drift or team capacity pressure, and explore how to use the insights already available to identify one change you can make in the next 30 days.

Shane Lynn, PhD, CEO, EdgeTier
13:00
Lunch with Optional Site Tour
13:30
Close

Speakers

Jack Orbell

Senior CX Manager
TUI
Jack transforms customer journeys using data-led insight, resolving pain points, reducing demand, improving CSAT, and driving innovation through AI and robotics.

Patricia Sanchez Diaz

Senior Director of Digital Transformation, Strategy and Delivery
PA Consulting
Patricia leads end-to-end customer and product lifecycle initiatives, turning strategy into measurable outcomes, inspiring customer-focused cultures delivering commercial results globally.

Shane Lynn, PhD

CEO
EdgeTier
Shane cofounded EdgeTier which develops intelligence software for contact centres, extracting insight from conversations to improve satisfaction and reduce costs.

Register for this event here

Join us and your industry peers at this exclusive CCMA event
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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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