Contact Centre Strategic Leadership Behaviours Masterclass

Learning Level: Strategic Leader
Format: Multi-Session
Delivery: In Person
2-day immersive in-person experience

Step beyond operational delivery and take your place at the strategic table. Contact Centre Strategic Leadership Masterclass is an immersive two-day learning experience that equips you with the confidence, language and commercial awareness needed to shape decisions, influence senior stakeholders and position the contact centre as a critical driver of business value. 

Contact centres sit at the heart of customer experience, operational performance and organisational change, yet many leaders are still expected to influence strategic decisions without always having the language, confidence or commercial context to do so. This course is designed to close that gap. It helps you move beyond managing the operation to shaping its future, connecting contact centre priorities to wider business goals, board level conversations and long term organisational success.

Delivered as a two-day immersive in-person learning experience, this course gives you the space to step back from the day-to-day, challenge your thinking and explore the bigger picture with senior peers facing similar pressures. Through practical frameworks, facilitator led discussion, case study examples and applied group work, you will explore strategy setting, operating models, technology infrastructure, organisational redesign, customer experience, innovation and data led decision making. You will leave with a stronger strategic lens, clearer commercial narrative and greater confidence to lead change that lands across the wider business.

Alongside the learning, the masterclass experience is designed to give connect you with others. With overnight accommodation and a shared dinner included, the informal networking moments often unlock the most valuable insights. You don’t just leave with new perspectives, you will have a network of like-minded people you can draw on long after the course ends.

Course Content

  • Leading strategic change: Understand how to lead transformation in a way that creates clarity, traction and lasting impact
  • Operating model choices: Explore the structures, governance and delivery models that best support future performance
  • Language of the board: Learn how to frame contact centre priorities in commercial, strategic and risk based terms
  • Wider business context: Build stronger awareness of how customer operations connect to broader organisational goals
  • Setting clear strategy: Translate ambition into strategic priorities, practical choices and meaningful measures of success
  • Technology infrastructure: Examine the role of platforms, automation and tooling in shaping service and efficiency
  • Organisational redesign: Consider how structure, roles and capabilities need to evolve to support strategy
  • CX in the bigger picture: Understand the contact centre’s role in end to end customer experience and enterprise value
  • Innovation mindset: Encourage curiosity, challenge and fresh thinking to move beyond incremental improvement
  • Data and insights: Use operational and customer insight to influence decisions and strengthen strategic direction

Learning Outcomes

  • Position the contact centre as a strategic driver of value, linking operations to growth, risk and customer outcomes
  • Communicate with confidence at senior level using the language, measures and framing that resonate with boards
  • Evaluate and shape operating models that support performance, resilience and future business priorities
  • Lead complex organisational change by aligning people, structure, process and culture behind a clear direction
  • Use data and insight to influence decisions, strengthen business cases and prioritise investment
  • Assess the role of technology and infrastructure in enabling performance, innovation and better customer outcomes
  • Make more effective strategic decisions by understanding the wider business context, governance and stakeholder priorities

Who should attend?

Experienced leaders driving transformation and long term value

What will you learn?

Set strategic direction and influence with greater commercial confidence

How much is it?

£1995 + VAT per person. Includes evening meal and overnight stay

Format Info

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Group discount

Additional discounts available for group bookings

Who is it for?

Experienced leaders driving transformation and long term value

Why should you go?

Set strategic direction and influence with greater commercial confidence

How much is it?

£1995 + VAT per person. Includes evening meal and overnight stay

Meet the Trainer

No Academy Leader assigned to this course.

Upcoming Dates

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Ready to book this course?

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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

Contact Us

  • 0333 939 9964
  • info@ccma.org.uk
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    London EC4R 9AN
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